Tag archive for ‘Branding’
Rating the Runway: Project Runway and New York Fashion Week
by: Moya Luckett / New York University
Project Runway is an example of how recent reality television shows rely on viewer responses to help construct the narrative. the show maintains a distinct textual presence while they advocate viewer participation, play with the idea of permeable and non-permeable textual boundaries and highlight the different ways in which we can access ‘the real world.’
Desperate Citizens
by: John McMurria / DePaul University
Extreme Makeover Home Edition contestants are portrayed as good and deserving citizens who are the victims of misfortunes beyond their control. However, while EMHE helps these deserving citizens, the corporate sponsored show fails to recognize the irony inherent in the fact that it is these very corporations that contribute to these problems in the first place.
Soap in the Chocolate Bar
by: Tom McCourt / Fordham University
Does Apple’s new iPod Nano represent greater freedom for digital music users?
Who Wants to be a Crorepati?: Global Television and Local Genres in India
by: Shanti Kumar / University of Texas-Austin
In 2000, when Star Plus Channel launched Kaun Banega Crorepati? (KBC), the Indian version of Who Wants to Be a Millionaire?, the show quickly became the biggest hit on Indian television.
At Last, TV for People Just Like Me
by: Christopher Anderson / Indiana University
I hate your favorite television show. Honestly. I loathe it. You love it, I know. But it’s a stinking pile of shit.
Putting the ‘Syn’ into Synergy
by: Eileen R. Meehan / Louisiana State University
I beat the Rugrats to Paris by two years. In December, 1998, I was on an Air France flight from Houston to Paris. Rosy-fingered Eos was rising over Europe and our French flight attendants were distributing breakfasts. In the middle of the tray was a large container of applesauce whose foil cover was emblazoned with the faces of the Rugrats plugging their first movie.
To Pee or Not to Pee: On the Politics of Cultural Appropriation
by: Brian L. Ott / Colorado State University
Although I appreciate the courtesy of my fellow drivers letting me know what pisses them off and whom they’d like to piss on, I can’t help but notice that they have adopted the same cultural icon to convey, at times, very divergent targets of distaste.
Affective Economics 101
by: Henry Jenkins / Massachusetts Institute of Technology
The Apprentice
How many different ways is The Apprentice involved in branding?
1. The Brand as Protagonist: The Donald casts himself and his corporate empire as the series protagonists. In the Sept.23 episode, the Donald ascends down the escalator to a trumpet fanfare and then directs our eyes upwards to [...]
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