Flow

A journal of television and new media

<strong>The High Cost of Free Content: Games and Advertising</strong> <br /> <em>Peter Krapp / UC Irvine</em>

The High Cost of Free Content: Games and Advertising
Peter Krapp / UC Irvine
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May 6, 2013 • Category: 17.11, Lead Story, Volume 17

Krapp’s third contribution analyzes the role of in-game advertising to support the economic model of digital distribution and the tensions between advertising and quality in video games.

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